EVALUATION - QUESTION 1 MAGAZINE ADVERT

Below is my finished magazine advert




Below is a list of conventions that would normally be seen on a magazine advert

• Logo
• Same image as on the digipak
• Text saying 'includes the single...'
• Name of artist/band
• Name of the song being promoted
• Record label
• Release date
• Same font/colour scheme

Blue - conventions that we have used

Green - conventions that we have developed

Red - conventions that we have challenged
Once again we have included all of the above on our magazine advert, except for the text 'featuring...'.

The magazine advert below is very simple, and in dark colours, which is associated with this genre, the text/font is similar to the one used on the digipak itself. We have used the same font and image from our digipak but just added a few other pieces of information, e.g. the release date, quotes, etc. We wanted to give our audience the most information that we could.




We have developed some conventions as we have quotes on our magazine advert from Q and Kerrang with a star rating, this is usually seen on a poster advertising pop music, not on a emo/punk magazine advert.


We have challenged the way that our text is presented on our magazine advert, e.g. the release date is not straight across the page, we have placed it onto the wooden cross that is pictured, the reason why we have done this is to make the most of the room available on the photograph that we have used, we believed that it was a good way to present the release date, it is also edgy, and non-conforming, like the punk genre.

Our magazine advert is below:

We have included the website at the bottom of the image, which is sometimes shown on magazine adverts but not always. We have also included the logo, which you can see in the bottom left corner, this is sometimes sown on posters/magazine adverts but once again not always.

In conclusion across our 3 media products we have used, developed and challenged the conventions of the punk/pop genre within our products. Although I believe that we have mainly used the usual conventions of our genre. For example, the costumes, like the bright red and blue jeans, and also the dark coloured clothes which we have used. Also the lighting within our video, especially on the puppet shots, where we have used a spot light on our main actress to draw the audiences attention on her. We have used lighting throughout our music video as others have in this particular genre. But we have also challenged many of the conventions, like the make up on our performer, and also the use of instruments within our video.