EVALUATION - QUESTION 1 DIGIPAK

Below is my finished digipak













Below are the usual conventions that you would see on a digipak:

• Bar code
• Track list
• Image - usually the artist
• Release dates
• Record label
• Sticker on the front, 'featuring...'
• Text on the front, artists name and song title, also down the spine
• Producer
• Website
• Copyright logo

Blue - conventions that we have used

Green - conventions that we have developed

Red - conventions that we have challenged

All of the conventions above are all the things that you would usually see on a digipak front and back cover. I have used nearly all of the conventions listed above, the one convention that I have not used is the sticker on the front 'featuring...' the reason why we have not included this is because our DVD is just one single song, so the audience should know what is on the disk, as it is already written on the front.

We have developed a convention as we have used a QR code on our digipak as well as a bar code, this is so we have a wider audience as we have used new technologies, that everyone is becoming aware of.

We have met the conventions of this genre in terms of the photograph on the front cover, this is because on most of the front covers that I have seen have a photograph of the artist on them as does ours, for example, the avril lavigne front cover below shows a picture of the main artist and next to it is our front and back cover:










The font that we decided to use on our digipak I believe to be more gothic and edgy rather than emo/punk. We have developed this as the text on the avril lavigne cover is more likely to be associated with the pop/punk genre, the reasons for why we chose this font was because we wanted it to be different and we thought that it fitted better with the song and the artist that we chose to do.


We decided to place the lyrics on the inside of our digipak. This challenges the normal conventions of other media products from the same genre, as you rarely see the lyrics inside the digipak on a punk/emo/gothic digipak. The reasons why we did this was because we wanted to make everyone aware that it is pop/punk, so we needed to make sure that the pop element was in there somewhere. A screen shot of our inside cover is below:



Below is a photograph of the inside of s club 7's CD digipak:

This group is usually known to be pop, and as you can see the lyrics are on the inside of the CD, they also have a booklet with the words inside for every song.

We also decided to keep the photograph in colour, this was because we believed that it looked better, and even though it may have stood out more with it being black and white and the red of her jeans brought out, we decided to keep it more casual.
We did use a photograph from the filming that we did though, this was so the audience can identify and relate it back to the video, this convention is common within music videos from any genre.

For the inside of our digipak (which you can see above) we used a photograph of a rose and petals, we made the background black and the petals bright red so it would stand out more, the reason why we used red is because the connotations of this colour are romance, blood, love, etc, which fits in well with our video. Usually the inside cover is simple but effective in this particular genre. I believe that we have used this convention as ours is very simple and stands out.