Evanescence is an American rock band founded in Arkansas in 1995 by singer/pianist Amy Lee and guitarist Ben Moody. The band released their first full-length album, Fallen, on in 2003. It sold more than 17 million copies worldwide and helped the band win two Grammy Awards.
The bands line-up has changed several times: David Hodges left in 2002, co-founder Moody left in 2003 (mid-tour), bassist Will Boyd in 2006, followed by guitarist John LeCompt and drummer Rocky Gray in 2007. "Going Under" was released on 9th September 2003, as the second single from their debut album Fallen. It was written by Amy Lee, David Hodges and Ben Moody.
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The video starts with a close up of Amy Lee (lead singer), make up is being applied by 4 blonde women, this demonstrates the 'Male Gaze' theory as we are seeing the lead singer through a males perspective, although the big eye make up is seen as goth/emo and would not necessarily be associated with the male gaze, this is because emo's are seen to be individuals and do things because they want to not because that's how they want to be seen.
At 0.23 it gets darker and the 4 women that were applying the make up turn into zombies, there eyes go white and I think they have fangs. This music video is mostly performance shots but is based around the idea of everybody turning into zombies so this song is kind of conceptual based as well as performance based. This video overall is very mysterious, the main performance shots are of Amy Lee (lead vocalist) at a concert along with the band, while fans are turning into zombies.
At 0.38 Ben Moody is at, what looks to be, a conference and the photographers faces get warped which demonstrates a lot of editing work has taken place within this video.
Throughout this video there is links between the lyrics and the footage, you can see this as there is a shots of Amy Lee in the water and the lyrics are 'Drowning for you', even though she is not shown to be drowning it is still a good way to link the two together.
At 2.46 the transition from one scene to the next is very good, it is of the lead singer coming out of the water and then unexpectedly she is in the crowd. I believe that that kind of shot and editing technique would make our music video stand out from the rest so I am definitely going to consider doing something like that. Like I have said there are some very good editing techniques in this video, at 2.38 the guitarist is on top of the crowd playing guitar, then suddenly he is on top of the water playing his guitar in the same position, it is almost as if the crowd is the water, because there is another time when Amy jumps into the crowd but she is actually jumping into the water.
Like Flyleaf there is fast cutting between the shots and it is a very dull video. At 0.36 there is an extreme close up of Ben Moody at the conference, as he raises his eyebrows to the beat. There is many close ups of Amy Lee so the audience focus on the artist, also close ups of the band playing the instruments, especially the drummer when he bangs the symbols. There is a lot of slow motion within this video, mainly the crowd jumping up and down which is shown in slow motion to emphasis their faces. The camera movement is mainly still or handheld, there isn't many times where it pans of tracks except at the beginning when she is walking down the corridor. At the end when the music has stopped there is diagetic sound with the crowd screaming in the background. Regarding to costume, she wears are her own that she has made, they are very Gothic and fit well with the song.
I think our video will be performance based as well as narrative based as I believe that the people who will watch our music video will want to see performance from the artist and also story telling which is linked to the lyrical content, like the Paramore video I have analysed.
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