Iconography (signs)
The main icon in this image is the artist herself, this connotes importance. The way that she is not directly in the centre of the image and it is a mid shot shows that she is not as confident as others, as they tend to be more the the centre and close up. The red cross on the arm of her jacket draws you in and grabs your attention. Also the outline of the photograph is broken, this suggests that she has an attitude in either herself or the song/lyrics that is being presented. Her black clothes suggests that she comes under the emo/punk genre, because of the colour (black), the puffy tutu and the odd bright colour, the red cross on her arm.
On the back cover Avril is placed in the centre of the image and is looking directly out, this connotes confidence but because it is on the back cover is shows that she is not as confident as others.
Colour
The images are dark and in black and white which is usual for this type of genre, the colour white symbolises purity and innocence, whereas black represents death and evil. Avril shows both of these in this image, by the clothes that she is wearing (black dress) and by her expression which shows innocence, this implies that this is very personal to her.
The bright coloured red cross on her jacket on the front cover is there to grab the audiences attention, this could suggest either danger or warmness.The same colour red is on the back as well on the track numbers
.
Typography (font)
There is only one type of font used on both the front and back cover which is all in CAPITALS and bold but different sizes, this shows confidence and that she has a 'don't care'/ rebellious attitude. It is also condense and compact which suggests a withdrawn and reserved personality.
The bold red text 'Under My Skin' is the same colour as the cross on her arm, this connotes a feeling of intense emotion.
Composition
The photograph on the front cover shows the main artist (Avril Lavigne) sat to the side of the image, with her being to the right shows that she is withdrawn and not very confident, as confident artists/bands would be in the centre of the photograph, being the centre of attention. The text is in the available space to the left with Avril Lavigne's name much bigger than the song/album that she is promoting, also it is positioned higher than the other text giving it importance.
Pose and Expression
The main artist is the centre of attention/ key element of this CD cover. Her innocent expression draws the audience in and the closed bodied pose shows that Avril is not confident, Avril is sat at distance on the front and the back, she is not directly in your face, which provides an impersonal and modest quality. On the back cover the pose is very unusual but highlights the distinct differences and the diverse interests between the genre which Avril belongs to and others, e.g. R&B and pop.
INSIDE
Below is an image of the inside cover for Avril Lavigne's 'Under My Skin':
From the image above you can see that they heavily concentrate on the red cross, as it is seen on the front cover on Avril's jacket as well as on the inside, this could be a way for the audience/buyers to recognise either Avril herself or the album which she is promoting. The image gets stuck in your head and is easy to remember and relate to this CD.
Like I said before the edge of the photograph on the left is broken which suggests that she has an attitude and is rebellious.
The colour scheme is the same as the colour on the front, it is dull and dark with the bright colour red of the cross and the text on the opposite side. This colour stands out and grabs your attention. As you can see there is both black and white on the inside which I have said before shows death and innocence. I believe that this would be good colours to use on our digipak as Kate will be sen as innocent and Tom as evil, so the contrast between black and white will tells the audience exactly what our song/music video is trying to get across.
The text is the same as on the front, in the same font and colour scheme. The writing is bold and either in black or red, this indicates an attitude and shows that this album will be intense and that Avril Lavigne is an emotionel person, which is usual for this genre.
Unlike the front cover, there are no images in the inside of CD cover, but the text is placed at the bottom on the left which normally shows that it is not as important as other things, although this could be a way of expressing herself as she is being different and standing out from others.
The main conventions that you would see on the front, back and inside of a digipak are there, an image (usually the artist), name of the artist, the name of the song/album that is being promotedand the track list on the back.
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