ANALYSIS OF STUDENT DIGIPAK

Below you can see the digipak for Counting Crows - American Girls which is the same group's music video which I analysed:

Just from looking at the digipak you can see that they have all the relevant information and logos that is needed on a digipak, e.g. name of the band and song, image of the artist and characters, DVD logo, lyrics, etc. Also from watching the music video and seeing the digipak you can clearly see that there is brand identity across their media products. You can see this from the image on the front cover, which shows the main artist, the characters that are in the music video and the locations as they are seen in both the music video and digipak.

As you can see from the image above the main artist is situated in the centre of the digipak this connotes importance and confidence. There is a wire in the foreground of the front cover this could suggest that they are trapped. On the back cover there is a picture of the American flag which is also shown in the inside cover, this draws your attention to the song which is being promoted. The colour of the red guitar grabs your attention as it is the only source of colour on the front cover of the digipak as the rest is quite dull, this was done to emphasise the song which they were promoting, as it is quite sad. The background colour of the whole digipak is white and the text black which allows it to stand out. You can also see that the lyrics, on the back cover, are there to tell the audience what the song is about as they tell the story.

The font on this digipak is quite fancy and compact, it also has a shadow around the letters which helps people recognise the name of of the song and the name of the band. However they are both the same size which I believe is not as effective, this is because the song is what you are promoting, therefore it should be bigger than the band name.

The composition of the back cover is straight forward and I believe has been done so that the audience know what to expect to hear in the song and to see in the music video. I believe this because the lyrics have been placed on the back cover and there are still shots of the main characters in the music video, however it does allow the audience to interpret it in their own way. You can see that the main artist is looking away from the camera and is in a sitting position, these are usual connotations of confidence and coolness, it also highlights his personality and shows that the song has meaning. Although the two people situated in the background, the two main characters in the music video, are not together, are not looking at each other and look sad, this makes the audience want to know more about what is going on between them, and therefore makes them want to watch the music video.