2ND VIDEO ANALYSIS

Another video that has the same genre as Avril Lavigne is Flyleaf - Still alive

Flyleaf is an American Christian alternative metal band, formed in Texas regions in 2000. The band has charted on mainstream rock, Christian pop and Christian metal genres. They performed around the US in 2003. And released their debut album, Flyleaf, in 2005. This album went platinum as it sold more than one million copies. In March 2006 Flyleaf won an online poll on yahoo.com and was named Yahoo!'s Who's Next band of the month, they were also named MTV's artist of the week on 24th December 2007. They later went on the release their second album Memento Mori in November 2009 which peaked at No. 8 on the Billboard charts.

The song Fully Alive was released as the second single from their debut album Flyleaf. It is the third song of the band to have a music video which features the radio-edit instead of the album version.

The information above is from: http://en.wikipedia.org/wiki/Flyleaf

You can see that this video is very dark and gloomy until the end when the sun comes out and where it seems like there are bodies underneath the ground trying to get out, this fits in well with the lyrical content as it is set in a graveyard and she is singing about being 'fully alive'. All five of the members in Flyleaf are Christians. They say that their faith influences their music and you can hear their faith within the lyrics. This song gives off a very strong message as it's about a girl who has suffered but is thankful for being alive and is thankful for every good thing in her life. It encourages the audience to do the same, it's a very inspirational song.


Lacey Mosley, now Lacey Sturm (the lead female singer) is always the centre of attention as most of the shots focus on her and the clothes that she wears makes her stand out, for example, she wears a red dress in one of the scenes and the band members all wear black or dark coloured clothing, it makes the audience focus on Lacey. 


Unlike Paramore's video this is mainly performance based as it features the artist and band performing throughout the song, there is no narrative footage. The camera changes focus all the way through this video, it goes out of focus and then back into focus on the beat, I believe this is to make it seem rough and abrasive, which is a characteristic of the punk and rock stereotype.
At the start of this music video it starts with a shot of cutaway, then as soon as the beats starts there is a head shot of the lead singer, which is followed by varied shots of the band playing their instruments. There is lots of cutaway in this video of the statues around the graveyard and the feet of the band members.


This video contains lots of close ups of the lead singer and the band, either head shots or their instruments. The shots that are used within this video are are mainly still shots, there is hardly any panning or tracking shots, only when shooting cutaway and props, like the broken statues, there is camera movement. During the song there is fast cutting which mainly occurs on the beat. At 2.18 near to the end there is a very good silhouette shot of the band with the sun behind them, I particularly like this shot as it adds drama and emotion to the song.